Step 01
Formulation
In-house R&D develops the formula, fragrance, and packaging fit from your brief — no third-party delays.
HE Manufacturing · Rawang, Malaysia
Personal Care, Hotel Amenities & Home Care OEM / ODM Manufacturer
A full-service manufacturing partner uniting formulation, filling, packaging, and quality control under one ISO-certified roof — built for global brands.
- US MoCRA Facility Registered
- ISO 22716 Cosmetics GMP
- GMP Certified
- Halal Certified
Certifications & Standards
A Verified, Audited Manufacturer
ISO 9001, cosmetics GMP, Halal, RSPO membership, and US MoCRA facility registration — every batch produced to internationally audited standards.
ISO 9001 GMP Certified Halal Certified RSPO Member US MoCRA Facility Registered ISO 22716 Cosmetics GMP Eco-Formulation
Personal Care · Hotel Amenities · Home Care
Our Manufacturing Categories
Global Private Label Programs
Built for Brands, Distributors & Retail Chains
Choose a focused manufacturing pathway — from single-SKU white label shampoo to multi-category retail programs for regulated US and EU markets.
White Label Shampoo
Ready-to-brand ODM and OEM shampoo programs covering formula development, stability testing, packaging, and full-scale production.
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Distributor & Retail Programs
Multi-SKU personal care and home care manufacturing for importers, wholesalers, and retail chains — export-ready from Rawang, Malaysia.
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USA & European Union Markets
Market-specific responsibility mapping, MoCRA registration support, and EU compliance documentation for international product launches.
Explore Program →Product Formats
96 Formats We Already Manufacture
Serums, masks, gels, creams, lotions, washes, oils and salts — all mixed, filled and packed in-house at our Rawang facility. Filter by category, function, and texture.
96Formats
12Textures
4Categories
13 Products Serums & Ampoules High-actives serums and single-dose ampoule filling.
15 Products Masks Sheet, cream, clay, powder and peel-off mask systems.
14 Products Gels Cleansing, cooling and treatment gels at any viscosity.
7 Products Creams Rich face, body and massage creams, filled hot or cold.
9 Products Lotions & Milks Emulsions from light cleansing milks to body lotions.
18 Products Washes & Liquids Body wash, cleansers and rinses in retail or bulk packs.
4 Products Oils Massage, aromatherapy and burner oil blends.
5 Products Powders & Salts Bath salts, scrubbing salts and powder-to-gel masks.
Browse All 96 Product Formats
Sizes, packaging, and INCI declarations confirmed per project. Custom formats developed in-house by our R&D team.
CEO Message
HE Manufacturing
HE Manufacturing (M) Sdn Bhd is a full-service OEM and ODM partner for personal care, hospitality, and home care products. We manage formulation, packaging, filling, and export-ready production — all under one roof in Rawang, Malaysia.
"As an Italian-owned company driven by a passion for manufacturing excellence, we are proudly based in Malaysia — one of the world's most strategic hubs for personal care production. We combine Italian design mentality with world-class Malaysian manufacturing, backed by ISO, GMP, Halal, RSPO membership, and US MoCRA facility registration. From design and development to 100% in-house production, we deliver complete OEM and private label solutions under one roof."
Elisa Polidoro
Chief Executive Officer
OEM Manufacturing
Our OEM Personal Care Manufacturing Plants
Dedicated facilities supporting personal care production at scale — with consistent processes, controlled standards, and export-ready operations for global buyers.
Facility 01
Personal Care Manufacturing Plant
Facility 02
OEM Production & Fulfilment Hub
How a Batch Gets Made
Our Manufacturing Process
Step 02
Raw Material Testing
Every raw material is tested for purity and quality against ISO 22716 supplier validation standards before it enters production.
Step 03
Production
Batches run under controlled, GMP-audited process conditions at any order volume — from pilot runs to full container programs.
Step 04
Quality Control
In-process and finished-product QC checkpoints confirm every batch meets specification before release for packaging.
Step 05
Packaging & Export
Filling, labeling, export-ready documentation, and compliance labeling for US, EU, and international shipments — all under one roof.
Trusted by Leading Hospitality Brands Worldwide
What We Do
OEM, Private Label & R&D Under One Roof
From the first formulation brief to export-ready packaging — every stage managed by one accountable manufacturing partner.
Why Manufacture With Us
Built for Every Stage of Your Program
In-House R&D
Full formulation, fragrance, and stability development under one roof — no third-party delays or IP risks.
ISO & GMP Certified
Quality systems spanning ISO 9001, cosmetics GMP, Halal, RSPO, and US MoCRA facility registration.
Export Ready
Shipping to 20+ countries. Compliance documentation, customs labeling, and logistics handled end-to-end.
10+ Years Experience
Over a decade manufacturing personal care, hospitality, and home care products for brands across 20+ countries.
Frequently Asked
OEM & ODM Manufacturing, Explained
What is the difference between OEM and ODM manufacturing?
OEM (Original Equipment Manufacturer) means we produce a personal care product to a formulation and brand specification you supply. ODM (Original Design Manufacturer) means our in-house R&D team develops the formulation, fragrance, and packaging for you from an initial brief. We offer both models under one roof, so a brand can start ODM and move to OEM as its own formulation IP develops.
Why manufacture personal care and hotel amenities in Malaysia?
Malaysia combines ISO 9001 and cosmetics GMP production systems with Halal certification, RSPO-member sustainable palm sourcing, and strong export connectivity. For US projects we scope MoCRA responsibilities; for EU projects we coordinate manufacturing documentation with the importer and Responsible Person. Malaysia's strategic location also ensures competitive freight costs to key global markets.
What certifications does HE Manufacturing hold?
ISO 9001, GMP Certified, Halal Certified, RSPO Member, US MoCRA Facility Registered, ISO 22716 Cosmetics GMP, and Eco-Formulation. Together these cover quality management, cosmetics GMP practices, Halal compliance, sustainable palm sourcing, and US facility registration. Registration does not imply FDA approval or endorsement.
What is the minimum order quantity (MOQ) for private label manufacturing?
MOQs are low and flexible, designed to support a brand's first order as well as hotel groups and retail chains scaling into full container programs. Exact MOQs vary by product format and packaging type. Share your target volume and category and we will confirm what is achievable.
Which regions and countries does HE Manufacturing export to?
We currently supply more than 50 hotel brands across 20+ countries, including the United States, United Kingdom, European Union, Middle East, Canada, Australia, and Southeast Asia. Export-ready documentation and compliance labeling are handled end-to-end for all international shipments.
What product categories can be manufactured under one roof?
Body care, hair care, bar soap (including French triple-milled), baby care, skincare, both wet and dry hotel amenities, and home care — including laundry, dishwashing, waterless powder, and compressed tablet formats. Formulation, filling, packaging, and export-ready production are all handled at our Rawang, Malaysia facilities.
OEM, ODM and Private Label
Build Your Next Retail, Distributor, or Hospitality Range
We support shampoo and multi-category programs across formulation, packaging, quality control, market documentation, and scalable production for US, EU, and international buyers.