HE Manufacturing (M) Sdn Bhd

About HE Manufacturing

Where Italian Formulation Excellence Meets Malaysian Manufacturing Scale

Our Core Mandate

Precision Manufacturing Built for Global Brands

"We exist to make world-class personal care, luxury hotel amenities, and sustainable home care products accessible at scale for global importers, distributors, retail chains, and hospitality leaders."

Founded in 2012 in Malaysia, HE Manufacturing (M) Sdn Bhd is an Italian-owned OEM/ODM contract manufacturer operating from a state-of-the-art production campus in Kawasan Perindustrian Kundang, Rawang, Selangor.

Our facility integrates automated liquid filling lines, French triple-milled soap extruders, specialized microbiological laboratories, and export fulfillment hubs under one roof. Our team of experienced cosmetic chemists, microbiologists, and compliance experts design custom formulations, ensure rigorous stability testing, and navigate complex international regulatory frameworks for markets across North America, Europe, the Middle East, and Asia-Pacific.

HE Manufacturing plant and export facility in Rawang, Malaysia

Proven Track Record

Manufacturing Capability in Numbers

12+ Years Operating
50+ Hotel & Retail Brands
6 Core Product Categories
20+ Global Export Destinations

Strategic Growth

Built Over More Than a Decade

From specialized hospitality supply to a multi-category OEM/ODM contract manufacturer serving international markets.

2012

Founded in Rawang, Malaysia

HE Manufacturing was established in Selangor, combining European formulation design with strategic Southeast Asian manufacturing infrastructure focused on hospitality supplies.

2015

ISO 9001 & ISO 22716 Cosmetics GMP Certification

Formalized quality management systems and obtained full international cosmetics GMP accreditation, enabling bulk supply contracts for global hotel groups.

2018

Eco-Friendly & RSPO Sustainable Line Launch

Pioneered RSPO-certified sustainable palm oil soap bases, zero-waste dry packaging, and biodegradable formulations across personal care categories.

2021

OEM & ODM Capacity Expansion

Expanded manufacturing campus with high-capacity liquid mixing tanks, automated tube sealing lines, and waterless cleaning tablet compression tech.

2024

US MoCRA Facility Registration & Global Compliance Hub

Completed facility registration under the US Modernization of Cosmetics Regulation Act (MoCRA) and enhanced EU Responsible Person documentation services for international brand launches.

Our Manufacturing Philosophy

Principles We Manufacture By

Delivering verified quality, regulatory compliance, and scalable production for every contract manufacturing partner.

01

Uncompromising Quality

Every production batch undergoes strict raw material validation, in-process viscosity testing, and microbiological release protocols under ISO 22716 GMP controls.

02

Scale Without Sacrifice

We seamlessly handle orders ranging from specialized initial brand rollouts to full 40ft container programs for multinational retail chains and hotel franchises.

03

Sustainability by Design

Eco-conscious formulation principles, RSPO-certified sustainable ingredients, and recyclable packaging solutions are integrated into product development from day one.

04

End-to-End Partnership

From concept brief, fragrance matching, and stability testing to compliance labeling and export customs documentation — we manage the complete product lifecycle.

Verified & Audited Facility

Internationally Recognized Standards

Our Rawang campus adheres to internationally audited quality management, cosmetics GMP, and religious compliance standards.

ISO 9001:2015 ISO 22716 Cosmetics GMP JAKIM Halal Certified RSPO Supply Chain Member US MoCRA Facility Registered GMP Certified Eco-Formulation Verified

Strategic Sourcing Base

Why Global Brands Sourcing in Malaysia Choose Us

Malaysia represents one of the world's most strategic manufacturing hubs for personal care, cosmetic formulations, and soap production. Positioned centrally in Southeast Asia with deep sea port connectivity (Port Klang), Malaysia offers duty-free trade advantages, raw material accessibility (such as high-grade sustainable palm derivatives), and strong regulatory protection.

Compared to traditional manufacturing hubs, Malaysia combines European-standard quality systems with cost-efficient operational structures. At HE Manufacturing, our Italian heritage ensures meticulous attention to luxury formulation textures, fragrance harmony, and aesthetic presentation, while our local infrastructure delivers competitive container-load pricing and compliant product documentation for international trade.

Frequently Asked Questions

Everything You Need to Know About Manufacturing With Us

Where is HE Manufacturing based, and where does production take place?

HE Manufacturing (M) Sdn Bhd is headquartered in Kawasan Perindustrian Kundang, Rawang, Selangor, Malaysia. Formulation, batch mixing, filling, quality control, and export packaging are integrated on one centralized manufacturing campus.

How long has HE Manufacturing been operating?

Founded in 2012, HE Manufacturing brings over a decade of contract manufacturing expertise, currently supplying more than 50 luxury and commercial hotel brands across 20+ countries worldwide.

Is HE Manufacturing Italian-owned or Malaysian-owned?

HE Manufacturing is Italian-owned with operational headquarters in Malaysia. We unite sophisticated Italian formulation design with high-capacity Malaysian manufacturing, ISO 9001 and ISO 22716 GMP standards, and international logistics connectivity.

What international regulatory standards does HE Manufacturing support?

Our facility is US MoCRA registered, ISO 22716 GMP certified, ISO 9001 certified, Halal certified by JAKIM, and an active RSPO member. We support international clients with EU Responsible Person documentation, COA issuance, stability testing, and custom export labeling.

OEM, ODM and Private Label

Build Your Next Retail, Distributor, or Hospitality Range

We support shampoo and multi-category programs across formulation, packaging, quality control, market documentation, and scalable production for US, EU, and international buyers.